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SHOW DATE: August 15, 2012

Your resume will go in the trash. Not just because you decided not to take the opportunity or time to write the letter they asked for, but because you didn’t follow instructions. If they ask for a cover letter, write it. Period. The end. And make it specific. Don’t send a boilerplate letter—a standard letter repurposed—that’s like getting an unsigned Hallmark card for Valentine’s Day. Link your skills directly to the job for which you applying, use language drawn from the job advertisement. This shows that you’re serious, talented and you pay attention to detail. Listen to Auntie Evan and Uncle David talk it over below:

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