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SHOW DATE: JUNE 25, 2014

Auntie Evan just ran into a colleague who was in the New York area that he used to work for Forster-Thomas. We’ll call her B.

Auntie Evan hadn’t seen her in a while, and she wanted to take on some work while she was in New York. That was fine and all, but there was one small problem: her appearance.

B was 150lbs overweight, her hair was three different colors, she had pimples showering her face and she was unclean.

Auntie Evan’s consensus? Looks matter. Better looking people get jobs. B wasn’t going to get on board looking like that.

Uncle David is horrified at this maxim, but Auntie Evan has a point: the “fact” that good looking people do better in life is, in fact, a fact.

Auntie Evan cites University of Texas economist Daniel S. Hamermesh’s research that attractive people earn $230,000 more over a lifetime. Even an average worker is likely to earn $140,000 more than an ugly worker.

Auntie Evan does admits B was overweight when he first met her, but she was attractive and kept up appearances. She looked good.

Don’t let your ego get in the way when thinking about your attractiveness. Just because you don’t look like Pitt or Jolie doesn’t mean you’re not attractive.

Wash your face. Brush your teeth. Comb your hair. Wear the part. It’s not what you’re born with, it’s how you own how your look.

Take one of our employees, Ben. Classically good looking, a sharp dresser. But he didn’t start off that way.

Ben used to come in looking like a mess: shorts and polos several sizes too large, and generally an unkempt appearance. One day Auntie Evan told him if he came into work one more time dressed liked that he wouldn’t have a job. Ben listened.

Even if you work from home, pulling yourself together makes you feel great. And people can see that mustard stain over Skype, so it’s pretty much a must no matter where you are.

Looking good and being good looking are two different things. You don’t have to feel like you were blessed by the beauty gods to look the part.

Here’s a good tip: dress a level up. If your supervisor or boss wear a suit, adapt their style.

Forster-Thomas is an educational consultation company that helps students get into college and graduate school. Auntie Evan and Uncle David can’t make it fly that they have 50 years of experience between them and that they know what they’re talking about if they don’t look GOOD.

This applies to a creative office, a corporate office, a lax office, whatever office. Good looks matter, but looking good matters a lot more.

Check out our interview with Rachel Lefort on the phone, a former Ann Taylor designer, for some amazing style advice to make you look great no matter how much you were hit with the ugly stick at birth.

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